TCTCA Public Education Program

View our recent Public Service Announcement.

The Check 'em campaign in our schools is the organization's major education initiative.

Part of our educational program is to provide a silicone TSE Model (two lumps in each testicle) Testicular Cancer Campaign Materials on CD, and brochures for future teaching purposes.
If you are interested in our CHECK 'EM program in your region or our educational kits please contact us at info@tctca.org or call 519-342-2562.

The TCTCA has undertaken local fundraising events such as casino nights and golf tournaments to fund the start-up of campaign development and raise community awareness. Such events, along with the support of sponsors and various funding programs from the private sector, have largely contributed to the establishment of a multi-phase approach to awareness and the underlying market analysis.

We call this approach The "Check 'Em" Testicular Cancer Awareness Campaign. All 3 phases of the campaign have been realized in the Waterloo Region of Southwestern Ontario where TCTCA was originally conceived. As a fledgling advocacy group, the campaign gradually evolved and was launched in the spring of 2008

The effectiveness of this part of the campaign is measured strategically with a pre-test and post-test comparison which consistently demonstrates, in our experience, a significant increase in knowledge and expressed, behavioral intention (TSE) on the part of the male youth audience.

A teaching kit composed of a lesson plan, silicone testicles model and videos (CD) of a sample testimonial and presentation is left with the physical education department at each school for future use in health classes. The message of "why is it an issue?" and "what can teens do about it?"

CD Teaching Lesson

Top of Page

PHASE II
Community-Wide Awareness Mass media in the community TCTCA Media/Material Used Billboards Fundraising Events Transit Shelter Ads TV Public Service Announcement Website
In the fall of 2008, a mass media campaign was launched to promote PHASE II, Community-Wide Awareness. For the most effective impact in this phase, we have chosen the use of advertising: on billboards; transit shelters; through a public service announcement (TV commercial) and our website (tctca.org). The bus shelter and billboard ads are rated among our most effective marketing tools in this part of the campaign. Marketing studies point to this type of media reaching 98% of the population.

Top of Page

PHASE III
Health Care Professional Awareness Placement in facility waiting/exam/activity rooms: Cancer Centre's Family Physicians Health Clubs Hospitals Universities and Colleges Walk-in clinics TCTCA Media/Material Used Posters Brochures (100 with brochure holders) TSE Shower Hanger Bus Advertising		Download poster
		Download Shower Card

Top of Page

Next Steps

Now that the pilot launch of the campaign has proved to be so effective and efficient, TCTCA is moving forward with its mandate. Of course, as we move forward, our campaign materials are being made available to interested groups across Canada on request. It is our hope, at the TCTCA, that the continuation of this well planned and multi-phase "Check 'Em" Testicular Cancer Awareness Campaign is favorably accepted by your approval process. If you are interested in our CHECK 'EM program in your region or our educational kits please contact us at info@tctca.org or call 519-342-2562.

Top of Page

"CHECK ‘EM" Awareness Campaign Testimonials

"I want to emphasize the importance of this initiative. My experience as an educator of 20 years is that our boys tend to be far less vigilant about their health and far more vulnerable to stereotypical attitudes"
(Nancy Strobel, Principal, Eastwood Collegiate, Kitchener, ON)

"I recommend, without reservation, that this program receives support in all manners possible"
(B. Deacon, Principal, Jacob Hespeler secondary School, Cambridge, ON)

" I believe that this issue is extremely important for our young people to be made aware of..."
(L. Crosby, Head of Physical Education, Preston High School, Cambridge, ON)

"Our school was fortunate to have the "CHECK ‘EM" Campaign..."
(G. Ayre, Principal, Sir John A. McDonald Secondary school, Waterloo, ON)

"In my experience as an educator, I found this campaign to be extremely useful"
(S. Jewell, Head of Health and Physical Education, Kitchener -Waterloo Collegiate and Vocational School, Kitchener, ON)

"The Information Presented by Cheryl is timely, informative and needed in our schools"
(D. Carter, Principal, Huron Heights Secondary School, Kitchener, ON)

"The assembly only took 35 minuets and it was time that was very well spent - it could save a life."
(B. Miller, Physical Education Department Head, Grand River Collegiate Institute, Kitchener, ON)

"Our students have been talking about it ever since and they have been great about asking questions"
(K. Denys, Principal, Monsignor Doyle C.S.S, Cambridge, ON)

"The assembly was beyond are expectations in regards to what was accomplished"
(L. Temple, School Involvement Program Head, St. Benedict Catholic Secondary School, Cambridge, ON)

Top of Page

TSE Models in the Waterloo Region High Schools sponsored by:

Educational Materials Sponsored by:

Top of Page

TCTCA Check 'em Lesson Plan for Teens

This package was sent to health units and school boards. Please download and read.

Top of Page